Sign in
Get Demo
Start Trial

Customer Story

5X More Content, 30% Lower Costs: IXOPAY's AI-Powered Transformation

80%​

faster content production​

30%​

savings on freelancers​

5X​

video and written content​

How IXOPAY Saved Time, Money, and Unlocked Team Potential​

The Challenge: Too Much Raw Content, Not Enough Campaign Momentum

Ixopay’s marketing team was sitting on a mountain of underused content: event footage, webinars, blogs, and more that all had the potential to drive engagement across channels.

But the process to transform those materials into campaigns was slow, manual, and inconsistent. The team spent hours rewriting briefs, refining tone, and creating social posts by hand. Even when they did manage to repurpose content, it consumed a lot of time and left much of their best material untouched.

What Ixopay needed wasn’t another AI-written blog or video tool. They needed a way to generate content and campaigns intelligently, in their own voice, at scale.

We weren’t short on ideas. We were short on time. Vidoso Agents gave us the ability to turn existing materials into campaign-ready assets in our brand tone, instantly.”

Paige Louhis​

Events Marketing Manager, IXOPAY​

The Turning Point: Vidoso Agent Campaign Intelligence

By implementing Vidoso’s Agent platform, Ixopay transformed how content moved through their marketing organization. Instead of starting every campaign from scratch, the team now builds from recipes. These AI-powered frameworks automatically write and personalize campaign assets across formats.

Key Benefits

  • Reduced Production Costs: 30% Savings on freelancer budgets by eliminating post-production editing fees and freelance writing costs.
  • Faster Content Distribution: Videe clips, blogs, and posts are now available within an hour of uploading, reducing time by 80%
  • Cross-Team Accessibility: Sales, marketing, and customer teams can independently create and share content.
  • Enhanced Content Repurposing: Automatic AI-driven content generation for social media and email campaigns

“Every campaign feels like us, but happens in a fraction of the time. Vidoso understands our tone, structure, and message priorities.”

Paige Louhis​

Events Marketing Manager, IXOPAY​

The platform has transformed how IXOPAY handles event coverage. During Money 20/20 Las Vegas, the team was able to receive daily footage from videographers, quickly process it through Vidoso, and create real-time social posts and interview clips while the event was still ongoing.

Vidoso created more content, but it also enhanced alignment.
Ixopay’s campaigns now launch faster, read consistently across regions, and require less manual editing. What once took a week of rewriting now happens in under an hour, freeing the team to focus on strategy and storytelling instead of production.

Workflow Improvements

  • Unified brand voice across channels
  • Campaigns created 4X faster with consistent tone and structure
  • Resource Optimization: Digital marketers can focus on strategy rather than technical editing
  • Enhanced Content Lifecycle: Older content remains accessible and reusable for specific client needs

The Impact

IXOPAY has increased their content output 5X while reducing costs and time spent on editing and repurposing. The platform has enabled them to create dynamic, responsive content for events and webinars, while empowering multiple teams to utilize video assets effectively.

It's also opened up more possibilities:

  • Expanding to additional social channels and develop YouTube content
  • Creating Thought Leadership content and subject matter expert interviews on-demand
  • Focusing on creative strategy and planning instead of logistics

Enhanced Brand Visibility

“This saves a lot of time because then I can concentrate on strategy and messaging rather than just production.”

Paige Louhis

Events Marketing Manager, IXOPAY

Cost and Resource Efficiency

By implementing Vidoso, IXOPAY has transformed their content strategy from a marketing-centric approach to a company-wide asset, enabling teams across the organization to leverage content effectively while maintaining quality and consistency

Use case

Event Marketing, Webinars, Blogs, Social Media​

Industries

FinTech​

Product features

Campaigns, Blog Writing, Social Posts​