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Customer Story

How SmartRecruiters Used Vidoso to Take Their Content Strategy In-House, and Scaled It Company-Wide

30+

clips from each recording

100%

team adoption and participation

5

campaign channels with unique brand guardrails

From agency dependence to a thriving campaign creation across five social channels

Before Vidoso, SmartRecruiters Faced a Bottleneck with Reliance on Outsiders for Content

When Amanda Szymanski took over Media Relations & Brand Engagement at SmartRecruiters, she faced a common problem: a small in-house team, a growing demand for content, and a heavy reliance on external agencies to manage various assets.

“We had amazing ideas and a great agency—but it was expensive and slow,” Amanda said. “We needed to bring accessible content creation in-house without sacrificing quality or authenticity.”

With five social platforms to manage and a company-wide push to increase content production volumes, Amanda needed a tool that could keep up.

The Solution: Taking Control of Content with AI

SmartRecruiters brought on Vidoso to power their new in-house content strategy.

“Once I met the Vidoso team, I was sold. It wasn’t just the technology – it was the people behind it,” Amanda said. “They gave me the confidence to take video in-house and the support to actually make it work.”

Now, instead of outsourcing, Amanda and her team use Vidoso to:

  • Automatically generate polished clips with captions and intros
  • Publish directly to LinkedIn and YouTube using native integrations
  • Empower non-video marketers to contribute confidently

The Results: More content, faster with higher team adoption

Vidoso empowered them to replace their agency while leveling up the entire marketing culture.

  • Content velocity exploded. Webinars that used to get a single social post now deliver 30+ clips, feed campaigns, emails, and sales touchpoints.
  • Everyone got involved. The team went from zero people touching video to 100% participating.
  • Creative control returned. Amanda now owns the brand’s look, tone, and message, without waiting on outside vendors.

“We have folks who have never worked with video their entire lives, excited to go out, shoot video, upload it… Now, 100% of our marketing team is incorporated into the video strategy.”

Amanda

Media Relations and Brand Engagement

In Amanda’s Words

“Vidoso saved us money, eliminated agency bottlenecks, and made it easy for our whole team to create great content. What are you waiting for?”

Amanda

Media Relations and Brand Engagement

Use case

Social Posts, Interviews, Webinars

Industries

HR Technology​

Product features

AI clipping, Native publishing, Brand & Style

Before

Dependent on agency
Slow production
High Costs

After

Empowered, engaged team
Video-first omnichannel strategy
Authentic content with creative control